Our philosophy
Sero gives our community, the opportunity to be part of a new movement of buying with intention . We live in a world that rewards speed.
When you wear Sero, we want you to feel something, not just in aesthetics, but in how it was made, and why.
Buying with intention is its own kind of statement. The design, sourcing of materials and measurements were all made with such precision.
We hope you love it as much as we enjoyed making them for you.
A note from our Founder:
Sophia B Crook
I’ve always been a tomboy. Caps have always been part of my look. But for years, I lived with what I started calling 'cap guilt.' They looked good. They completed an outfit. But I knew what they were doing underneath -flattening my hair, irritating my skin, and affecting my hair growth… something I’ve always been conscious of. If I wore makeup, I had to carry it with me everywhere. I wouldn’t take my cap off, just to avoid dealing with the dreaded 'hat hair' or make up smudges that had accumulated throughout the day.
I found myself scheduling my cap days and began to feel crazy!
I just had my hair done, no cap for the next few days! Which days should I wear a cap? When was the last time I even cleaned this cap? Will this restaurant make me take it off and make me feel self conscious now?!
Caps can be powerful. They frame your face. They elevate your look. They create a sense of mystery. They protect you from the rain or shine. They transform an outfit instantly, or let you go completely incognito.
So I created caps lined with silk. To minimise friction, protect your hair, prevent hair loss and breakage, to give you back the confidence a cap should enhance. A cap can be whatever you want it to be. But it shouldn’t come at the cost of your hair health.
And that’s how Sero Silks was born.